Products that have great design:

• Mercury
  • Very elegant design, very action oriented. While Mercury is a B2B product, it has the simplicity of a B2C product.
  • While many products sacrifice insight and depth in favor of aesthetic minimalism but Mercury does not. Mercury elegantly balances a lightweight minimalistic design with Everything in the product feels very lightweight, focused, and elegant. The metrics and reporting that is provided throughout the product is tightly focused on the things that matter to the user. While the underlying raw data is available deeper in the product, the main pages do a great job of providing summary information to the user (money in, money out, last 3 months, etc).
  • The KYC and KYB flows are very smooth and lightweight.
• Compound
  • One of the best products at visualizing assets and simplifying the ability to add a variety of assets into a portfolio.
• AngelList
  • AngelList has a very unique color palate that feels wealthy, modern, and elegant. Their typography sets them apart and feels highly custom (it is a custom font).
  • The visualizations shown in their marketing materials are easy to read, uncluttered, and informative.
• Attio
  • The information density in Attio is impressive. It’s not cluttered but it’s also not overly simplified to the point where it becomes less useful to it’s core user. There’s a lot of possible complexity and customization in the product but the design brings out the best of this customization. Buttons, tables, and labels are tight and dense. This is probably a bit too advanced for B2C.
  • The full width layout makes the most of the screen space at every screen size.
  • Probably the best empty states in a product that I’ve ever seen. They have high quality skeleton states throughout the product.
• Linear
  • Linear’s design is notable in part due to their great use of iconography to visually communicate Linear-specific product artifacts (e.g. Cycles, Initiatives, Triage, Projects, Scope, etc)
  • High quality empty states

• Column

• Stripe
• River
• Raycast
• Ubquiti’s Unifi